So, we approached Vans, and said: “let us take care of you in Canada. You won’t regret it.” It’s where all our best relationships begin; by establishing trust. We really do work with our gut: we are careful about the brands we choose to work with. We must be convinced that the brand has potential in the market and need to know our partners trust that we have what it takes to maximize growth.

If you want a brand to grow, you must really understand it and believe in it. What better way to show it? A core belief in a brand is what makes your company go beyond the tools and services offered by distributors. It’s the ghost in the machine: the spirit that gives you momentum.

And it wasn’t just about trust. Our background includes a rigorous and disciplined approached to brand development and promotion. We love to have fun and we’re driven by an edgy attitude, but we make things happen with structure, organization, and attention to detail.

Our results speak for themselves. Over the years we distributed the brand, Vans became one of the biggest and most exciting brands in Canada: not just Vans shoes, but also a line extension into apparel, outerwear, snowboard boots and accessories that took the market by storm.

Why is this story important now, years later? Because we have reached a new turning point in retail. With the advent of online sales, consumers have more choice than ever. Some have even questioned the distribution model that was so successful for us and brands like Vans. We think the opposite is true.

In an age of disruption, it takes special commitment and creativity – the kind we showed with Vans and other brands – to really cut through the clutter.

L’article Case study: how we target for success. est apparu en premier sur Momentum Distribution.

In our view, brands begin with relationships. In the best brand stories, someone with a passion creates a product that resonates with people who share that passion. We’ve seen it over and over again with the brands we distribute.

Toad & Co., for instance, was created by founders who were close to the earth and treasured the environment. So, they created a product line for people who feel the same way they do.

The same is true for one of our favorite brands, Arena. Arena was founded by Horst Dassler, the son of adidas founder Adi Dassler, following the 1972 Olympics. Watching athletes like Mark Spitz compete, Horst Dassler became convinced that they needed superior swimwear to compete at their best, and he made it his mission to create it.

That passion for excellence exists in competitive swimming today, and that is where we find the most fertile markets for the Arena products we distribute. We make a point of having a presence at swimming competitions and events everywhere, so we can connect with the people to whom excellence in swimming matters most.

By simply being there at the grassroots level, we constantly build and maintain a solid network not just of potential clients, but potential partners of all kinds. Often, it’s at events like these that we meet people and listen to their stories. Here, we’ll meet future sales reps, and learn more about what retail locations our customers are most likely to be found.

It’s also where we develop relationships with the athletes we sponsor, and who become our ambassadors. We become more than business partners: we are there to support and nurture them throughout their careers.

It’s where we met Olympic swimmer Katerine Savard, who has become one our best allies over the years, and a friend. We’ve watched her grow from star athlete to actress in the Quebec film Nadia, Butterfly, and we couldn’t be prouder.

It’s the kind of day-to-day, granular work that is out of reach from some organizations – the kind of work you can trust the right partner to.

L’article Go where the brand love is. est apparu en premier sur Momentum Distribution.

We love brands. We love their power, and the meaning they can have in people’s loves. Brands aren’t just commodities. At their best, they are part of a love story between consumers and products, based on deep feeling and loyalty.

That’s why, for us, being a brand distributor is about more than mastering strategy and logistics. It’s also about identifying a brand’s potential and going further to maximize it.

Often, that can mean facilitating a brand extension at times when the brand itself may not have seen the opportunity. That’s what happened with two of our favorite brands, Rossignol and Ski-Doo.

For decades, Rossignol has been a beloved ski brand throughout Canada. As a long-time distributor, we saw that there was potential for this brand with its loyal market, beyond the current international ski equipment offering. We felt that if the brand extended into accessories such as gloves and tuques, the market would respond favorably. We convinced Rossignol to back our vision and designed and produced a line of specific outerwear and accessories ourselves, placing it in stores across North America. We were right, the products were a hit, and North American customers’ love story with Rossignol continued into a whole new chapter.

That success was repeated under the Unit-6 division with Bombardier Recreational Products (BRP), who control the Ski-Doo brands. Once again, we could see the love that Canadians had for those brands and were convinced that love could be extended beyond snowmobiles. We suggested, designed, and produced a line of complimentary products including boots that were sold in stores selling BRP products. These products, too, were a hit.

We have the capacity to think outside the box and deliver products that celebrate a brand beyond its usual scope. If you think that your brand may have untapped potential, we should talk about a brand extension for you.

L’article Why we believe in brand extension. est apparu en premier sur Momentum Distribution.